The tourism pioneers of Lloret de Mar

Nowadays Lloret de Mar is chiefly known as a seaside resort where tourism is booming business (well, before Covid-19 made its appearance anyway). But this is a relatively recent development. It was during the 1950s and 60s that this small fishing town was turned into a crowded holiday centre pushing its inhabitants into modernity.

Women played a crucial role in this process, thus not only changing dramatically the day-to-day life of their families but also that of Lloret itself, only compared to the metamorphosing effects on society of the gold rushes in the United States, Australia and elsewhere. Few attention has been paid to this phenomenon, an interesting example of socio-economic history in which women are the principal characters.

It is very well explained in the documentary Pensió Completa (2011), directed by Amaranta Gibert, on which part of this article is based.

Still from the documentary ‘Pensió completa’
How tourism changed Lloret and its inhabitants

Photo exhibition ‘Working Women in Lloret (1900-1990)’

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The exhibitionThe Work of Women in Lloret (1900-1990)‘ (original title: “El treball de les dones a Lloret (1900-1990)” shows the development of working women in Lloret de Mar during the 20th century. These women have always been invisible and this collection aims to give them the credit they earn.

The documents and many photos do not only talk about teachers, politicians or hoteliers, but also lace-makers, net-menders and cleaning ladies and other professionals. You see women in all kind of situations, like working in the field, doing the washing in the river or at their job in the textile factory.

It was an era of change from traditional to modern society. According to the theoretical model the male mostly working as a fisherman or farmer, was the breadwinner and the woman was confined to her household chores and bearing and educating children. Many times reality turned out to be different. In more than one case because the income generated by the male was not enough to keep the family going and the earnings of the woman were more than welcome.

A very important push into modernity was upcoming tourism in the 1950s in which the women played a crucial role, thus not only changing the day-to-day life of their families but also that of Lloret itself. This interesting piece of history featuring these pioneer women, is very well explained in the documentary Pensió Completa about this phenomenon that made the small fishing town of Lloret de Mar into a popular seaside resort visited each year by thousands of tourists.

The above photo is a fragment of the poster of the exhibition showing a woman mending stockings (Josep Vilà i Prats, 1910) Source: Municipality of Lloret.

For more photos visit the online catalogue.

Practical information:
Open till 31/12
Venue: Arxiu Municipal (Municipal Archives)
Address: Josep Lluhí, 24 – Lloret de Mar
Free entrance.

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