The tourism pioneers of Lloret de Mar

Nowadays Lloret de Mar is chiefly known as a seaside resort where tourism is booming business (well, before Covid-19 made its appearance anyway). But this is a relatively recent development. It was during the 1950s and 60s that this small fishing town was turned into a crowded holiday centre pushing its inhabitants into modernity.

Women played a crucial role in this process, thus not only changing dramatically the day-to-day life of their families but also that of Lloret itself, only compared to the metamorphosing effects on society of the gold rushes in the United States, Australia and elsewhere. Few attention has been paid to this phenomenon, an interesting example of socio-economic history in which women are the principal characters.

It is very well explained in the documentary Pensió Completa (2011), directed by Amaranta Gibert, on which part of this article is based.

Still from the documentary ‘Pensió completa’
How tourism changed Lloret and its inhabitants

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