Dolors Sala, entrepreneur

Freixenet, now world leader in the cava sector, would never have occupied this position without the input and talent of Dolors Sala. She was the critical success factor from the foundation of the company right till her death. Freixenet’s story is Dolors’ story.

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Dolors Sala and her husband Pere Ferrer

Origins
When Dolors Sala Vivé and her husband Pere Ferrer Bosch found the company of sparkling wines in 1914 shortly after their marriage, she knows what she is talking about. Dolors is the daughter and granddaughter of specialists in still wines of the old Casa Sala established in 1861 by Francesc Sala Ferrés, her grandfather.

This family business was the first brand to export wines from Sant Sadurní d’Anoia  (Alt Penedès) halfway through the 19th century. Therefore she has an extensive knowledge of oenology. In blind taste tests she can easily distinguish the wines from Sant Sadurní, Subirats and Mediona that are grown around her home.

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Mansion La Freixeneda

Pere in his turn belongs to the Ferrer family which for 18 generations has held the property called ‘La Freixeneda’ (meaning ‘the forest of ash trees’), a 13th-century wine producing estate in Sant Quintí de Mediona. He is the youngest son, hence the nickname ‘Freixenet’ (‘small ash tree’).

Therefore the circumstances seem ideal for this pair. But were they? Continue reading “Dolors Sala, entrepreneur”

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